Imagine you’re watching your favorite TV show, and a shiny logo pops up on the screen. It looks fun, maybe even exciting, but what if it’s hiding something not allowed? That’s what’s happening in Nepal right now. Big TV channels like Kantipur, Avenues, News 24, and Prime TV have been caught showing ads for Melbet, a betting website that’s against the law in Nepal. This is a big problem, and people are upset because these channels are breaking rules meant to keep everyone safe.
What is Melbet?
Melbet is an online platform where people can bet money on things like sports or games. It’s like guessing who will win a cricket match and putting money on it. But in Nepal, betting like this is not allowed. The country has strict laws, like the Gambling Act and the Advertisement Regulation Act, which say no one can advertise gambling. Why? Because betting can cause problems, like people losing too much money or getting into trouble.
Even though Melbet is banned in Nepal, it keeps trying to reach people by using tricks. For example, it changes its website address (called a domain) to avoid being blocked by the government. It also uses Nepali symbols, like the national flag, and lets people pay with local methods, like mobile apps, to make it seem friendly and trustworthy. In fact, almost all of Melbet’s users—99% of them—are from Nepal, which shows how much it’s targeting Nepali people.
How Are TV Channels Involved?
TV channels are supposed to show fun shows, news, or cartoons, right? But Kantipur, Avenues, News 24, and Prime TV have been showing something called “MELBAT LIVE” logos on their screens. This is a sneaky trick called surrogate advertising. It means they’re advertising Melbet without saying it’s about betting. Instead, they use a similar name or logo to make it look like something else, but it’s still promoting the illegal betting site.
Think of it like hiding candy in a vegetable box to trick someone into eating it. The channels know betting ads are not allowed, so they use these logos to get around the rules. This is a big deal because these TV channels are popular, and lots of people, including kids, watch them. Showing these ads can make people curious about Melbet and try it, even though it’s against the law.
Why Is This a Problem?
Betting might sound like a game, but it can cause serious trouble. People can lose a lot of money, and some might even get addicted to it, which means they can’t stop even if they want to. Nepal’s laws are there to protect people from these problems. When big TV channels like Kantipur, Avenues, News 24, and Prime TV break these rules, it’s like they’re saying it’s okay to do something wrong. This makes people lose trust in them.
Critics, like people who study the media or work for the government, are calling this behavior “irresponsible.” Some even say it’s illegal because the channels are helping Melbet reach more people. They’re worried that kids or young people might see these ads and think betting is cool or safe. That’s why many are asking for stronger rules and punishments to stop this from happening again.
What’s Being Done About It?
Nepal’s government is already trying to stop Melbet by blocking its websites, but the company keeps finding new ways to pop up online. It’s like a game of whack-a-mole—every time one site is shut down, another one appears. The government is also looking at the TV channels to see if they broke the law by showing these ads. If they did, they could face big fines or other punishments.
People are speaking up, too. Many are saying the TV channels should be more careful about what they show. Some are even demanding that the government make stricter rules to stop surrogate advertising. They want to make sure TV channels can’t trick people into thinking betting is okay.
What Can We Learn?
This news shows how important it is to follow rules, especially when they’re there to keep people safe. TV channels have a big responsibility because so many people watch them. When they promote something like Melbet, even in a sneaky way, it can affect a lot of people. It’s like telling a lie that could hurt someone.
For kids and families, this is a reminder to be careful about what you see on TV or online. Just because something looks fun or exciting doesn’t mean it’s okay. Always ask a grown-up if you’re not sure about something you see, especially if it’s about money or games like betting.
What’s Next?
The government and people who make the rules are working to stop Melbet and other betting sites. They’re also keeping an eye on TV channels to make sure they don’t break the law again. In the meantime, people in Nepal are talking about how to make sure the media—TV, radio, and websites—acts responsibly. They want to protect everyone, especially kids, from things like illegal betting.
This story is a big deal because it’s about trust. When TV channels like Kantipur, Avenues, News 24, and Prime TV show ads for Melbet, they’re breaking that trust. But by talking about it and making changes, Nepal can make sure its TV channels are safe and fun for everyone to watch.
If you want to learn more about what’s happening, you can check news websites or ask your parents about it. And if you see something like “MELBAT LIVE” on TV, now you know it might not be as innocent as it seems!
